In a Short Essay,discuss the Boston Consulting Group (BCG)matrix and Explain

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The Answer is The Boston Consulting Group matrix introduced the idea that an organization's businesses could be evaluated and plotted using a 2 x 2 matrix to identify which ones offered high potential and which were a drain on organizational resources.The horizontal axis represents market share,which was evaluated as either low or high; and the vertical axis indicates anticipated market growth,which also was evaluated as either low or high.Based on its evaluation,the business was placed in one of four categories: 1.Cash cows (low growth,high market share)-Businesses in this category generate large amounts of cash,but their prospects for future growth are limited. 2.Stars (high growth,high market share)-These businesses are in a fast-growing market,and hold a dominant share of that market.Their contribution to cash flow depends on their need for resources. 3.Question marks (high growth,low market share)-These businesses are in an attractive industry but hold a small market share percentage. 4.Dogs (low growth,low market share)-Businesses in this category do not produce or consume much cash.However,they hold little promise for improved performance.

In a Short Essay,discuss the Boston Consulting Group (BCG)matrix and Explain

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