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  2. Topic
    Business
  3. Study Set
    Contemporary Advertising
  4. Exam
    Exam 16: Using Out-Of-Home, Exhibitive, and Supplementary Media Part Five: Integrating Advertising With Other Elements of Imc
  5. Question
    Yellow Pages Ads Should Tell People "Why" to Make a Purchase
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Yellow Pages Ads Should Tell People "Why" to Make a Purchase

Question 20

Question 20

True/False

Yellow Pages ads should tell people "why" to make a purchase, not "how" to make a purchase.

Correct Answer:

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