Which of the Following Is True of Directories and Yellow

Multiple Choice

Which of the following is true of directories and Yellow Pages?

A) They mainly serve as locators, buying guides, and mailing lists.
B) When Yellow Pages advertising is combined with other media, the overall advertising reach decreases.
C) Yellow Pages ads should tell people why a purchase should be made.
D) Companies having directories which aim at particular audiences tend to secure fewer profits.
E) Yellow Pages directories are the sole advertising medium for national businesses.