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    Contemporary Advertising Study Set 1
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    Exam 17: Using Out-Of-Home, Exhibitive, and Supplementary Media
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    What Is the Basic Unit of Sale for Billboards or Posters
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What Is the Basic Unit of Sale for Billboards or Posters

Question 55

Question 55

Multiple Choice

What is the basic unit of sale for billboards or posters?


A) Quarterly reach
B) 100 showing
C) Average quarter-hour share
D) Cume rating
E) Avails

Correct Answer:

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