Multiple Choice
A package design should be kept simple:
A) so that it can easily be changed as required by the IMC plan.
B) as a way to test the brand loyalty of its consumers.
C) to meet the requirements established by the Food and Drug Administration.
D) to reduce the cost of procuring packaging materials.
E) because packaging materials cannot support high-resolution printing.
Correct Answer:

Verified
Correct Answer:
Verified
Q53: A _ offers a 5-by 11-foot printing
Q54: Which of the following may be kept
Q55: What is the basic unit of sale
Q56: In terms of supplementary media,how does an
Q57: Standardized outdoor advertising uses _ to deliver
Q59: _ encompasses the physical appearance of the
Q60: Why is packaging design as important as
Q61: Which of the following is true of
Q62: Which of the following is true of
Q63: Briefly describe transit advertising.