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  2. Topic
    Business
  3. Study Set
    Contemporary Advertising
  4. Exam
    Exam 16: Using Out-Of-Home, Exhibitive, and Supplementary Media Part Five: Integrating Advertising With Other Elements of Imc
  5. Question
    _____, a Type of Supplementary Media, Are Often the Sole
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_____, a Type of Supplementary Media, Are Often the Sole

Question 98

Question 98

Multiple Choice

_____, a type of supplementary media, are often the sole advertising medium for local businesses, and nearly 85 percent of the total revenue is derived from them.


A) Premiums
B) Advertising specialty
C) Business-to-business specialty
D) Junior posters
E) Yellow Pages

Correct Answer:

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