Multiple Choice
Which of the following describes a situation when an advertiser would be charged a short rate?
A) If the advertiser requests its ads to be placed in a particular section of the newspaper
B) If the advertiser contracts to buy space for a one-year period at a discount and fails to buy it
C) If the ad is not ready by the closing date
D) If the advertiser wants to place a classified display ad
E) If the advertiser wants to use a preprinted insert in addition to a display ad
Correct Answer:

Verified
Correct Answer:
Verified
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