Question 1

It is often far cheaper to use special computer gadgets than standard equipment when producing an advertising campaign due to their technological superiority.

Accepted Answer

A) True 
 B)False

Question 2

_____ refers to the process of mounting film negatives together in perfect registration onto opaque plastic sheets called flats during the prepress phase of print production.

Accepted Answer

A) Leading 
B) Kerning 
C) Stripping 
D) Bleeding 
E) Trapping

Question 3

According to the classes of type used in advertising, _____ type is smaller and finer, used in body copy.

Accepted Answer

A) display 
B) architectural 
C) inscriptional 
D) text 
E) experimental

Question 4

What are the four classic management functions performed by producers?

Accepted Answer

The answer of What are the four classic management functions...

Question 5

In radio commercial production, a(n) _____ refers to the central "switchboard" for controlling the sounds and channeling them to the appropriate recording devices.

Accepted Answer

A) dub 
B) dupe 
C) master tape 
D) audio console 
E) animation

Question 6

Which of the following has the overall responsibility to keep an advertising project moving smoothly and under budget, while maintaining the required level of quality through every step of the production process of a commercial for an electronic media?

Accepted Answer

A) Account planner 
B) Producer 
C) Art director 
D) Print production manager 
E) Cinematographer

Question 7

According to the classes of type used in advertising, _____ type is larger and heavier than text type; useful in headlines, subheads, logos, and addresses, and for emphasis.

Accepted Answer

A) display 
B) experimental 
C) inscriptional 
D) architectural 
E) text

Question 8

Which of the following is true of the maintain phase of Web site production?

Accepted Answer

A) It involves seeking information from clients about what they want in a Web site. 
B) It orients the designer to consider how audiences will use the site and where they will access it. 
C) It includes looking for related sites to get a sense of typical design characteristics. 
D) It involves specifying the updates and tasks necessary to keep the Web site fresh, functioning, and useable. 
E) It involves creating a blueprint of the Web site.

Question 9

The blueline is a less expensive form of the Chromalin with relatively thick plastic sheets that can be lifted up.

Accepted Answer

A) True 
 B)False

Question 10

In the preproduction phase of making a radio commercial, all the elements to be used in the commercial-voices, music, sound effects-come together and are recorded at a session in a sound studio.

Accepted Answer

A) True 
 B)False

Question 11

In the prepress phase, the printer makes a plate from the base art and one from each overlay.

Accepted Answer

A) True 
 B)False

Question 12

The analog proof is created by shining light through the negatives and exposing a light-sensitive paper that turns from white to blue.

Accepted Answer

A) True 
 B)False

Question 13

The text type used in advertising is large and heavy and is employed for headlines, subheads, logos, and addresses, and for emphasis.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following categories of paper is commonly used for brochures in advertising?

Accepted Answer

A) Writing paper 
B) Text paper 
C) Cover paper 
D) Bond paper 
E) Lightweight paper

Question 15

For print media, production managers must translate the rough or comprehensive design into a final assembly of black-and-white artwork known as a(n) _____.

Accepted Answer

A) answer print 
B) mechanical 
C) copy cast 
D) halftone plate 
E) wireframe

Question 16

_____ are posted at a Web site or in Facebook, with the goal of attracting an initial small but influential audience that shares it with dozens or even hundreds of others.

Accepted Answer

A) Master tapes 
B) Viral ads 
C) Cartoons 
D) Copy plans 
E) Answer prints

Question 17

Viral ads are posted at a Web site or in Facebook, with the goal of attracting an initial small but influential audience that shares the ad with dozens of others.

Accepted Answer

A) True 
 B)False

Question 18

A(n) _____ is a single ink premixed according to a formula and given a specific color number.

Accepted Answer

A) answer print 
B) blueline 
C) PANTONE color 
D) display type 
E) color key

Question 19

Which of the following is true of the design phase of Web site production?

Accepted Answer

A) Suggestions may be offered to their clients about how to keep the site running smoothly. 
B) It involves specifying the updates and tasks necessary to keep the Web site fresh, functioning, and useable. 
C) The completed and approved site is birthed to the world. 
D) The template is transformed into a working Web site. 
E) The wireframe is developed to look like the final product, often in Photoshop.

Question 20

Describe typography and copy casting.

Accepted Answer

The answer of Describe typography and copy casting....

Exam 12: Print, Electronic, and Digital Media Production Part Four: Using Advertising Media

It is often far cheaper to use special computer gadgets than standard equipment when producing an advertising campaign due to their technological superiority.

_____ refers to the process of mounting film negatives together in perfect registration onto opaque plastic sheets called flats during the prepress phase of print production.

According to the classes of type used in advertising, _____ type is smaller and finer, used in body copy.

What are the four classic management functions performed by producers?

In radio commercial production, a(n) _____ refers to the central "switchboard" for controlling the sounds and channeling them to the appropriate recording devices.

Which of the following has the overall responsibility to keep an advertising project moving smoothly and under budget, while maintaining the required level of quality through every step of the production process of a commercial for an electronic media?

According to the classes of type used in advertising, _____ type is larger and heavier than text type; useful in headlines, subheads, logos, and addresses, and for emphasis.

Which of the following is true of the maintain phase of Web site production?

The blueline is a less expensive form of the Chromalin with relatively thick plastic sheets that can be lifted up.

In the preproduction phase of making a radio commercial, all the elements to be used in the commercial-voices, music, sound effects-come together and are recorded at a session in a sound studio.

In the prepress phase, the printer makes a plate from the base art and one from each overlay.

The analog proof is created by shining light through the negatives and exposing a light-sensitive paper that turns from white to blue.

The text type used in advertising is large and heavy and is employed for headlines, subheads, logos, and addresses, and for emphasis.

Which of the following categories of paper is commonly used for brochures in advertising?

For print media, production managers must translate the rough or comprehensive design into a final assembly of black-and-white artwork known as a(n) _____.

_____ are posted at a Web site or in Facebook, with the goal of attracting an initial small but influential audience that shares it with dozens or even hundreds of others.

Viral ads are posted at a Web site or in Facebook, with the goal of attracting an initial small but influential audience that shares the ad with dozens of others.

A(n) _____ is a single ink premixed according to a formula and given a specific color number.

Which of the following is true of the design phase of Web site production?

Describe typography and copy casting.