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    Contemporary Advertising Study Set 1
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    Exam 11: Creative Execution
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    A _____ Refers to an Overall Orderly Arrangement of All
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A _____ Refers to an Overall Orderly Arrangement of All

Question 94

Question 94

Multiple Choice

A _____ refers to an overall orderly arrangement of all the format elements of an ad.


A) body copy
B) visual
C) subhead
D) layout
E) headline

Correct Answer:

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