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  3. Study Set
    Contemporary Advertising Study Set 1
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    Exam 9: Planning Media Strategy
  5. Question
    Familiarity with the Advertiser's Campaign Always Affects Motivation Significantly but Attention
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Familiarity with the Advertiser's Campaign Always Affects Motivation Significantly but Attention

Question 15

Question 15

True/False

Familiarity with the advertiser's campaign always affects motivation significantly but attention very little.

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