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The _____,Or Potential Exposures,possible in a Medium Is Arrived at by Multiplying

Question 52

Multiple Choice

The _____,or potential exposures,possible in a medium is arrived at by multiplying the medium's total audience size by the number of times an advertising message is used during the period.


A) gross impressions
B) frequency
C) attention value
D) effective reach
E) gross rating points

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