Advertisers Calculate Frequency as The

Multiple Choice

Advertisers calculate frequency as the:

A) average number of times individuals or homes are exposed to a medium.
B) number of different people or households exposed to an advertising schedule during a given time.
C) predicted number of different people who will see an ad at least twice.
D) variety of media types that must be used to reach the target market objectives.
E) number of market segments that are targeted to attain total audience objectives.