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    Contemporary Advertising Study Set 1
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    Exam 9: Planning Media Strategy
  5. Question
    Describe the Three Principal Scheduling Tactics Used by Media Planners
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Describe the Three Principal Scheduling Tactics Used by Media Planners

Question 79

Question 79

Essay

Describe the three principal scheduling tactics used by media planners to build continuity in a campaign.

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To build continuity in a campaign,planne...

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