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    Contemporary Advertising Study Set 1
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    Exam 9: Planning Media Strategy
  5. Question
    _____ Define(s)the Specific Types of People the Advertiser Wants to Reach
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_____ Define(s)the Specific Types of People the Advertiser Wants to Reach

Question 74

Question 74

Multiple Choice

_____ define(s) the specific types of people the advertiser wants to reach.


A) Audience objectives
B) Advertising impression
C) Cost per point
D) Media vehicles
E) Cost per thousand

Correct Answer:

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