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    Contemporary Advertising Study Set 1
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    Exam 6: Market Segmentation and the Marketing Mix
  5. Question
    In Volume Segmentation,marketers Rely on User-Status Variables to Define Consumers
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In Volume Segmentation,marketers Rely on User-Status Variables to Define Consumers

Question 30

Question 30

True/False

In volume segmentation,marketers rely on user-status variables to define consumers as light,medium,or heavy users of products.

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