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  3. Study Set
    Contemporary Advertising Study Set 1
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    Exam 6: Market Segmentation and the Marketing Mix
  5. Question
    Free Samples and Premiums Are Linked to the Communications Function
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Free Samples and Premiums Are Linked to the Communications Function

Question 25

Question 25

True/False

Free samples and premiums are linked to the communications function of the marketing mix and not the product element.

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