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    Contemporary Advertising Study Set 1
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    Exam 6: Market Segmentation and the Marketing Mix
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    Consumer Demand for a Whole Product Category and Not Just
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Consumer Demand for a Whole Product Category and Not Just

Question 48

Question 48

Multiple Choice

Consumer demand for a whole product category and not just the company's own brand is called _____ demand.


A) primary
B) selective
C) perceptible
D) collateral
E) aggregate

Correct Answer:

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