Multiple Choice
_____ establishes a face-to-face situation in which the marketer can learn firsthand about customer wants and needs,and customers find it harder to say no.
A) Viral marketing
B) Intensive distribution
C) Personal selling
D) Selective demand
E) Franchising
Correct Answer:
Verified
Correct Answer:
Verified
Q36: VALS,a psychographic classification system,assigns consumers to one
Q37: Briefly describe the 4Ps of marketing.
Q38: The _ refers to the consumer's perception
Q39: Define direct distribution.
Q40: A company determined the target market for
Q42: The _ stage of the product life
Q43: Brand equity refers to the totality of
Q44: A home building company specializes in constructing
Q45: The North American Industry Classification System (NAICS)codes:<br>A)
Q46: What are the limitations of psychographic segmentation