Multiple Choice
The American Association of Advertising Agencies (AAAA) defines a(n) _____ as an independent organization of creative people and businesspeople who specialize in developing and preparing marketing and advertising plans,advertisements,and other promotional tools.
A) creative boutique
B) promotional facilitator
C) facilitating intermediary
D) advertising agency
E) advertising supplier
Correct Answer:
Verified
Correct Answer:
Verified
Q12: _ must have the skill to condense
Q13: Which of the following groups sell time
Q14: In the advertising business,the suppliers assist the
Q15: In a decentralized advertising system,the company sets
Q16: An ad agency may need to purchase
Q18: Briefly describe the three most successful tools
Q19: The _ media used to be known
Q20: The year-in,year-out,day-to-day working relationship is called the
Q21: During the _ stage,the agency and the
Q22: The straight-fee method of pricing the services