Multiple Choice
Which of the following is an advantage associated with the use of an independent advertising agency?
A) Saving money by cutting promotional overheads and keeping the media commission
B) Increased involvement of management in "single-business" companies
C) Increased control over all channels of distribution
D) An outside, objective viewpoint to the advertiser's business
E) Reduced variable expenses
Correct Answer:
Verified
Correct Answer:
Verified
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