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    Business Strategy Study Set 1
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    Exam 11: Understanding the Marketing Effort
  5. Question
    Brands Which Have Reached the "Brand ________" Level Have an Active
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Brands Which Have Reached the "Brand ________" Level Have an Active

Question 1

Question 1

Multiple Choice

Brands which have reached the "Brand ________" level have an active and loyal customer base which continually places the brand at the top of their pre-determined purchase list.


A) Awareness
B) Preference
C) Insistent
D) Loyalty
E) Commitment

Correct Answer:

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