Multiple Choice
Which of the following is True of quantitative research?
A) It enables researchers and clients to get closer to their customers and potential customers than does qualitative research.
B) It uses formal questions and predetermined response options in questionnaires administered to large numbers of respondents.
C) Quantitative analysis techniques cannot be applied to qualitative data.
D) It can be superior for studying topics that involve complex psychological motivations.
E) Quantitative researchers usually collect detailed data from relatively small samples, which limit a researcher's ability to generalize quantitative data to the population.
Correct Answer:
Verified
Correct Answer:
Verified
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