Which of the Following Is an Advantage of Qualitative Research

Multiple Choice

Which of the following is an advantage of qualitative research?

A) It allows researchers to make accurate predictions about relationships between market factors and behaviors.
B) It is considered more reliable than quantitative research.
C) It provides preliminary insights useful in developing ideas about how variables are related.
D) It eliminates the need for well-trained investigators and interviewers.
E) It allows for generalizability of research findings unlike quantitative research.