The Difference Between Social Media Monitoring and Private Communities Is

Multiple Choice

The difference between social media monitoring and private communities is that in social media research _____.

A) the sample of people interacting about a product is a self-selected sample that is representative of consumer reactions in a target market
B) the data already exists and is not created by interaction with researchers
C) the primary purpose is research
D) most companies outsource community development to a provider because of the start-up costs involved
E) researchers cannot observe people interacting with each other unprompted by the potential bias of interviewers and questions