Multiple Choice
Katie is more likely to buy a product if she hears that it sells out quickly.Her behavior illustrates the psychological principle known as
A) authority.
B) scarcity.
C) social proof.
D) liking.
E) consistency.
Correct Answer:

Verified
Correct Answer:
Verified
Q42: Celebrity endorsements in advertising are based on
Q43: Describe the AIM planning process for persuasive
Q44: A colleague asks you for advice on
Q45: Anwar is planning a persuasive message to
Q46: Your ability to persuade colleagues is often
Q48: Sautéed,a restaurant in California,specializes in sautéed food.The
Q49: Which statement about choosing attention-getters for persuasive
Q50: It is especially important to review persuasive
Q51: Which of the following is the first
Q52: Which of the following is an appropriate