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    Business Communication Study Set 1
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    Exam 10: Persuasive Messages
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    Katie Is More Likely to Buy a Product If She
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Katie Is More Likely to Buy a Product If She

Question 47

Question 47

Multiple Choice

Katie is more likely to buy a product if she hears that it sells out quickly.Her behavior illustrates the psychological principle known as


A) authority.
B) scarcity.
C) social proof.
D) liking.
E) consistency.

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