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    Exam 5: Communicating Persuasive Messages
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    The First Part of a Sales Message Should Get the Reader's
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The First Part of a Sales Message Should Get the Reader's

Question 92

Question 92

Multiple Choice

The first part of a sales message should get the reader's attention.This is often done using a startling fact or ________.


A) thought-provoking story
B) building their interest by describing benefits
C) creating a sense of desire
D) a call to action
E) an indication of social proof

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