When Communicating Bad News to a Customer,which of the Following

Multiple Choice

When communicating bad news to a customer,which of the following is most important in maintaining a positive relationship?

A) The company has corrected all errors,if they are at fault.
B) The company is willing to apologize whether or not they are at fault.
C) The company should avoid using buffer statements.
D) The company is willing to avoid identifying reasons for denying the request.
E) The company must use the direct approach so as not to waste the customer's time.