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    Consumer Behaviour Buying Study Set 2
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    Exam 1: An Introduction to Consumer Behaviour
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    Jennifer Has a New Product Line of Small Homeware Products
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Jennifer Has a New Product Line of Small Homeware Products

Question 42

Question 42

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Jennifer has a new product line of small homeware products on which she wants to get some detailed feedback.What type of research technique might you recommend and why?

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Focus groups or indepth interviews would...

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