Jason Fredrick Has Found That His Company's Sales Message Is

Multiple Choice

Jason Fredrick has found that his company's sales message is much more targeted and successful if he allows prospective customers to "opt out" of listening to his prepared message if they are sincerely not interested in the message or the company's product.This new approach to communications and marketing is called ________.

A) relationship marketing.
B) permission marketing.
C) reverse communication.
D) normed communication.