The "Persuasion Knowledge Model" (PKM)suggests That

Multiple Choice

The "Persuasion Knowledge Model" (PKM) suggests that:

A) consumers use their knowledge to exploit agents and persuade them to improve deals.
B) marketers exploit knowledge of attitudes to target consumer segments.
C) marketers exploit agent knowledge to target sales effectively.
D) consumers develop knowledge about persuasion and use this knowledge to cope with persuasive attempts.