A Charity Group Wants to Raise Money for Famine Relief

Multiple Choice

A charity group wants to raise money for famine relief for children.They know that people have little interest in the faraway country where the famine is raging,or in the complicated causes of the famine,but they love children.What type of ad should the charity run to increase contributions?

A) They should sponsor vivid ads with little abstract material.
B) They should sponsor highly verbal ads with little visual material.
C) They should sponsor one-sided ads with logical verbal material.
D) They should sponsor ads that raise the fear level of viewers.