Multiple Choice
If John Holmes from the TV show Holmes on Homes were hired as a spokesperson for an electric power tool firm,he most likely would have "star power" due to a/an:
A) representation of celebrity displacement.
B) allegiance with the firm.
C) allowance for being amateurish.
D) symbolization of home handyman.
Correct Answer:
Verified
Correct Answer:
Verified
Q29: The halo effect can be explained in
Q32: People who tend to be sensitive about
Q50: When advertising a water filter, the advertiser
Q90: The ad named one brand of diapers
Q92: All of the following are true about
Q95: Identify the major elements of the traditional
Q95: A criminal could serve as a spokesperson
Q98: Company Acme began to sell a digital
Q101: A key concept of the two-factor theory
Q112: The marketer or advertiser in the communications