A Key Concept of the Two-Factor Theory on the Effects

Multiple Choice

A key concept of the two-factor theory on the effects of repetition of ads is that:

A) two separate psychological processes are operating when a consumer is repeatedly exposed to an ad.
B) the success of repetition in persuasiveness is dependent upon the factors of source credibility and attractiveness.
C) consumers are one factor in the success of an ad and the other factor in any given circumstance is largely unknown.
D) learning increases as forgetting decreases.