Multiple Choice
Scott found that the use of a sexually provocative picture in his magazine promotion got lots of attention,but sales of his product seemed unaffected.What was the most probable reason for Scott's problem?
A) Readers liked the ad, but it attracted the wrong segment of shoppers.
B) Readers were highly offended by the ad.
C) The ad was noticed, but recall for the product was hindered.
D) Scott was using sex to sell a product related to sex.
Correct Answer:

Verified
Correct Answer:
Verified
Q51: When Ford Canada includes a free oil
Q63: Describe the tactical communications options for a
Q74: The elaboration likelihood model (ELM) refers to
Q110: Roy saw the point-of-sale sample of cork
Q116: A marketing study found that respondents believed
Q118: Messages in verbal form (print ad copy)are
Q119: If a marketing communications source has accurate
Q121: Juanita has decided to post a virtual
Q123: In a commercial for Contac cold medicine,a
Q124: Dan is doing marketing for an herbal