In a Commercial for Contac Cold Medicine,a Construction Worker Was

Multiple Choice

In a commercial for Contac cold medicine,a construction worker was shown slogging through a rainstorm.He says he has to take Contac so he can get to work that day,adding "No work,no pay," revealing an anxiety about losing his job.Called the "slice of death" tactic,this is a demonstration of the use of:

A) emotional appeals.
B) humorous appeals.
C) fear appeals.
D) cognitive-avoidance appeals.