What Is One of the Ways in Which Marketers Can

Multiple Choice

What is one of the ways in which marketers can attempt to affect the outcome of the alternative evaluation stage of the consumer decision-making process?

A) trying to get consumers to expand their evoked sets to include their product
B) attempting to convince consumers that a competing brand does not meet their criteria
C) providing persuasive evidence about their products in a useful format
D) helping consumers to identify potential problems or needs