Question 1

Marketers realize that attitudes are highly erratic and cannot be used to determine the purchasing behaviours of consumers.

Accepted Answer

A) True 
 B)False

Question 2

Define consumer behaviour.Discuss the Lewin model and how it has been adapted for consumer behaviour.

Accepted Answer

The answer of Define consumer behaviour.Discuss the Lewin model and...

Question 3

Whether French Canada is considered a microculture or one of Canada's two main culture groups, this group is very large and significantly different from the rest of Canada.

Accepted Answer

A) True 
 B)False

Question 4

The only inputs that affect a consumer's purchasing decisions are those provided by his or her psychological makeup.

Accepted Answer

A) True 
 B)False

Question 5

Discuss the four components of self-concept and explain how marketers can utilize this information.

Accepted Answer

The answer of Discuss the four components of self-concept and...

Question 6

What is one of the ways in which marketers can attempt to affect the outcome of the alternative evaluation stage of the consumer decision-making process?

Accepted Answer

A)  trying to get consumers to expand their evoked sets to include their product 
B)  attempting to convince consumers that a competing brand does not meet their criteria 
C)  providing persuasive evidence about their products in a useful format 
D)  helping consumers to identify potential problems or needs

Question 7

Jacqueline plans to purchase a 40-inch flat-screen television.After reading Consumer Reports, comparing technologies and prices on the Internet, and talking with friends and family who have made a similar purchase, Jacqueline makes her selection.The behavioural component most apparent in this situation is cognitive behaviour.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is an example of a core value in Canadian culture?

Accepted Answer

A)  peace and order 
B)  importance of team spirit 
C)  dignity of the elderly 
D)  importance of personal achievement

Exam 4: Consumer Behaviour

Marketers realize that attitudes are highly erratic and cannot be used to determine the purchasing behaviours of consumers.

Define consumer behaviour.Discuss the Lewin model and how it has been adapted for consumer behaviour.

Whether French Canada is considered a microculture or one of Canada's two main culture groups, this group is very large and significantly different from the rest of Canada.

The only inputs that affect a consumer's purchasing decisions are those provided by his or her psychological makeup.

Discuss the four components of self-concept and explain how marketers can utilize this information.

What is one of the ways in which marketers can attempt to affect the outcome of the alternative evaluation stage of the consumer decision-making process?

Which of the following is an example of a core value in Canadian culture?