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    Contemporary Marketing Study Set 4
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    Exam 5: Consumer Behaviour
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    The "Twin Bed" Theory Put Forward by Jacques Bouchard Supports
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The "Twin Bed" Theory Put Forward by Jacques Bouchard Supports

Question 163

Question 163

True/False

The "twin bed" theory put forward by Jacques Bouchard supports the use of global marketing campaigns to appeal to Quebecers.

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