Multiple Choice
Subway introduces a new line of vegetarian sandwiches in 20 locations in Southern Ontario for a six-month period. If the product and promotional efforts behind it are successful, the company may launch the sandwiches nationwide. What type of research is being conducted to determine potential success?
A) test-marketing
B) exploratory research
C) random sampling
D) focus groups
Correct Answer:
Verified
Correct Answer:
Verified
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