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    Business
  3. Study Set
    Contemporary Marketing Study Set 4
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    Exam 8: Marketing Research, Decision Support Systems, and Sales Forecasting
  5. Question
    Define a Marketing Information System (MIS) and Discuss Its Importance
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Define a Marketing Information System (MIS) and Discuss Its Importance

Question 282

Question 282

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Define a Marketing Information System (MIS) and discuss its importance to marketing managers.

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A MIS (marketing information system) is ...

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