Multiple Choice
What is a characteristic of using demographic segmentation abroad?
A) challenging, because many countries do not take regular censuses
B) standardized, with most countries using the same global guidelines
C) simplified, due to the wealth of income data available in certain countries, such as Italy and Japan
D) sometimes worthless, because the integrity of the data is called into question
Correct Answer:

Verified
Correct Answer:
Verified
Q8: Geographic information systems (GIS) simplify the job
Q59: Chinese Canadian consumers have been described as
Q100: What marketing strategy does Burt's Bees skin-care
Q101: A firm that uses market segmentation assumes
Q105: Since rubber purchased by Goodyear is utilized
Q106: Why is segmentation by benefits used?<br>A) to
Q107: Which of the following market segments could
Q108: Which of the following age groups would
Q132: The Gap markets apparel to children, teens,
Q202: Which of the following is NOT a