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  3. Study Set
    Contemporary Marketing Study Set 4
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    Exam 9: Marketing Segmentation, Targeting, and Positioning
  5. Question
    What Type of Segmentation Divides a Population into Groups with Similar
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What Type of Segmentation Divides a Population into Groups with Similar

Question 29

Question 29

Multiple Choice

What type of segmentation divides a population into groups with similar psychological characteristics, values, and lifestyles?


A) demographic
B) polymorphic
C) psychographic
D) parallelgraphic

Correct Answer:

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