Multiple Choice
A marketer of a new brand of outdoor furniture wants to know more about the personalities and lifestyles of the intended consumer market in order to help match its product offerings with this segment's needs. What would be wise to use as a means of achieving this goal?
A) demographic segmentation
B) geographic segmentation
C) psychographic segmentation
D) geographic information systems
Correct Answer:
Verified
Correct Answer:
Verified
Q36: Kyle plans to buy new tires for
Q37: In the VALS system, how can action-motivated
Q38: Identify the six psychographic consumer segments worldwide,
Q39: Which factor falls under the resource dimension
Q40: How would a geographic area surrounding an
Q42: A hotel purchases towels for use in
Q43: Baby boomers are people born between 1947
Q44: Demographic segmentation is also sometimes called psychographic
Q45: In terms of numbers, which age group
Q50: The marketing strategy that targets potential customers