What Is the Purpose of Conducting Market Segmentation and Market

Multiple Choice

What is the purpose of conducting market segmentation and market opportunity analysis in the second stage of the market segmentation process?

A) to identify the specific members of each segment and contact each of them directly
B) to determine the level of resources that must be committed to each segment
C) to produce a forecast of market potential within each segment
D) to design a marketing strategy and tactics to reinforce the firm's image