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    Contemporary Marketing Study Set 4
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    Exam 9: Marketing Segmentation, Targeting, and Positioning
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    The Question That Determines Whether a Product Will Be a Consumer
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The Question That Determines Whether a Product Will Be a Consumer

Question 58

Question 58

True/False

The question that determines whether a product will be a consumer or business product is "Who will ultimately consume this product?"

Correct Answer:

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