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  3. Study Set
    Contemporary Marketing Study Set 3
  4. Exam
    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    The Target Market for a Product Is the Specific Segment
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The Target Market for a Product Is the Specific Segment

Question 85

Question 85

True/False

The target market for a product is the specific segment of consumers most likely to purchase that particular product.

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