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    Contemporary Marketing Study Set 4
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    Exam 9: Marketing Segmentation, Targeting, and Positioning
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    The 80/20 Principle Holds That a Small Percentage of Loyal
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The 80/20 Principle Holds That a Small Percentage of Loyal

Question 13

Question 13

True/False

The 80/20 principle holds that a small percentage of loyal customers generate the bulk of sales.

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