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  3. Study Set
    Contemporary Marketing Study Set 4
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    Exam 9: Marketing Segmentation, Targeting, and Positioning
  5. Question
    Historically, Nivea Skin Care Products Were Marketed and Sold Exclusively
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Historically, Nivea Skin Care Products Were Marketed and Sold Exclusively

Question 62

Question 62

True/False

Historically, Nivea skin care products were marketed and sold exclusively to women. A new product line called Nivea for Men has been recently introduced and is targeted to men and is considered differentiated marketing.

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