How Does Young & Rubicam's Brand Asset Valuator Model Identify

Multiple Choice

How does Young & Rubicam's Brand Asset Valuator model identify the dimension of brand personality called "relevance"?

A) as the extent of consumer awareness of a brand and the understanding of what kind of product it stands for
B) as the real and perceived appropriateness of a brand to a big consumer segment
C) as the way in which brand equity is assigned to the brand by evaluating institutions
D) as a brand's ability to stand apart from competitors