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  3. Study Set
    Contemporary Marketing Study Set 4
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    Exam 11: Developing and Managing Brand and Product Strategies
  5. Question
    Which of the Following Is One of the Five Categories
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Which of the Following Is One of the Five Categories

Question 212

Question 212

Multiple Choice

Which of the following is one of the five categories describing adopters of new products?


A) strivers
B) sluggards
C) brand loyalists
D) early majority

Correct Answer:

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